Always Jane
An Amazon Original. Jane lives with her typical family in rural New Jersey — but you haven't met the Nourys.
Jonathan C. Hyde
Film
A selection · Series, shorts, commercials
Bye Bye Plastic
A movement to end single-use plastic in electronic music, carried by the artist who started it.
My Stomach Is A Lion
Filmed in a WWII bunker with creative director Nathini Van Der Meer and dancer Jakob Yaw.
Peloton — Mae
One rider, one room, one reason to keep going. Shot as portraiture rather than product.
Converse — Design Your Own
Kids remaking a shoe into their own object, cut to the rhythm of the room.
In production
Radical America
An anthology series from Subrosa Media.
- Radical Vermont
- Premiering July 8th, 2027Big Picture TheaterMad River Valley, Vermont
- Radical America: In The Spirit Of Crazy Horse
- In developmentRelease ~2028
Live Visuals
Real time · No second take
Before the director's chair there was the booth: projectors, decks, and rooms full of people. Imagery built in real time, with no second take. Music is everything.
Installation
You Are Here
One visitor at a time. You surrender your phone at the door and spend three minutes alone in a dark room while the walls show you what the air already knows. Nothing is recorded. The room forgets you when you leave — that is the point, and the threat.
D ┌──────────────┐ C │ ╲ ╱ │ │ ╳ ☺ ╳ │ │ ╱ ╲ │ A └──────────────┘ B
Premieres Winter 2026
About
Director · Subrosa Media
Jonathan C. Hyde is an American director and multidisciplinary artist. He began in the booth — resident VJ at Stereo, Parking, Circus Afterhours, and Time Supperclub — moved to the studio at Roger.tv, Logan, and METAphrenie in Berlin, and from there to the director's chair.
Today his work — film, installations, live visuals, and the Radical America anthology — lives under his own production company, Subrosa Media. Raised in Vermont; shaped by Montreal, Berlin, Buenos Aires, and Los Angeles. Interested in underrepresented, underestimated, and undervalued stories.
Commercials
- Peloton
- Converse
- Corona · Modelo
- Levi's
- Samsung
- BMW · Toyota · Mitsubishi
- adidas
- Blue Cross Blue Shield
- California Lottery
- L.A. Times
Press
- The New York Times
- The Guardian
- Variety
- Deadline
- People
- Out